BRACKEN
Overview
Naming
Brand Identity
Art Direction
Photography
Space Design
UX + Signage
Website + Social
Print + Packaging
Block
Block is a butchery rooted in ethical farming and a deep respect for provenance. Based at Spratsbourne Estate, it brings the process closer to the guest, from animals roaming the surrounding fields to the butcher’s counter, with a focus on transparency, seasonality and craft.

Our role was to shape an identity for the butchery, turning an idea into a brand. We defined the name and developed the brand, visual language and website, alongside printed materials, packaging and in-counter communications, creating a system that balances clarity with a sense of weight and materiality.

Beyond the visual layer, we supported the internal structure of the business, helping define systems and frameworks that guide how the brand is expressed day-to-day. The result is a cohesive identity that moves seamlessly between physical, digital and operational spaces, grounded in simplicity, honesty and precision.
A direct and literal name, grounded in craft and simplicity, supported by the line ‘a modern butchery’ to signal a fresh and contemporary approach.
A restrained identity built around clarity, weight and quiet confidence.

Imagery focused on process and place, capturing the relationship between land, animal and craft.
Thank you to the teams at Spratsbourne Estate and Acre for their collaboration and support throughout the project.
A considered environment where material, layout and function support both product and conversation.
Thank you to the teams at Spratsbourne Estate and Acre for their collaboration and support throughout the project.
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